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Social Media


For most REALTORS®, social media has become an integral part of their marketing and communication efforts with clients, family, and friends. This new media also brings with it some concerns over privacy and security. The rules of the game keep changing. Gone are the days when 'default' options are good enough. Learn about concerns with various popular social media sites, and gain tips and suggestions to protect your privacy and identity.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.


Share of U.S. Adults Using Social Media, Including Facebook, is Mostly Unchanged Since 2018 (Pew Research Center, Apr. 10, 2019)

Social Media Fact Sheet (Pew Research Center, Feb. 5, 2018)

Social Media Use in 2018 (Pew Research Center, Mar. 1, 2018)

Using Privacy & Security Settings

Read the privacy policies of Facebook, Foursquare, Google+, Instagram, LinkedIn, Twitter

Protecting Your Social Media Privacy (Norton, May 3, 2019)

4 Ways to Better Protect Your Privacy in Social Media Apps (UW-Madison Information Technology, Feb. 19, 2019)

How to Manage Your Privacy Settings on Social Media (Experian, Jun. 18, 2018)

How to Manage Your Social Media Privacy Settings (The University of Texas at Austin Center for Identity)

eBooks & Other Resources

The following eBooks and digital audiobooks are available to NAR members:

30 Days to Social Media Success (eBook)

42 Rules of Social Media for Small Business (Kindle,eBook)

42 Rules for 24-Hour Success on LinkedIn (Kindle,eBook)

Auditing Social Media: A Governance and Risk Guide (eBook)

Complete Idiot's Guide to Facebook® (eBook)

I'm on Facebook—Now What??? (eBook)

I'm on LinkedIn—Now What??? (eBook)

LinkedIn for Dummies® (Kindle, eBook)

Manager's Guide to Social Media (eBook)

Maximize Your Social (Kindle, eBook)

Social Media Marketing (Kindle, eBook)

Top 10 Reasons Why You Should Have Your Profile in Social Media Networking Sites—And Much More—101 World Class Expert Facts, Hints, Tips and Advice on Social Media (eBook)

The Truth About Facebook—How to Use Facebook for Marketing and Advertising, and Much More—The Facts You Should Know (eBook)

Twitter for Dummies (Kindle, eBook)

New titles are being added all the time. Do your own search in the eBook Collection. Try 'social media' as a term in the 'search eBook Collection' box.

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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.


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Commitment to Excellence
Developing and enhancing 11 competencies that indicate a REALTOR®'s commitment to ethics, advocacy, technology, data privacy, and customer service.